How do musicians become known, and their performances reach an audience beyond the stage or studio? Enter the music producer. Our guests for the 10th East Meets West virtual concert and forum on Tuesday, November 16 at 8 p.m, are producers Yunchuan Ye and Joshua Creek. They met in Hong Kong and have been close friends for almost 20 years. In 2011, Cheek successfully supported Ye’s Rhymoi Music in winning their first international award, the Independent Music Award for Best Traditional World Album. Our guests will discuss the exchange and integration of music between the East and the West from their perspective in the music industry, along with the fusion of Eastern and Western music cultures in the recording industry. They will introduce and show some of their work, including videos from Ye’s Musical Map of China project. All are invited to join our Zoom audience with host, Daisy Wu, Director of the Confucius Institute at Alfred University (CIAU). Yunchuan Ye is a producer, composer, arranger, graphic designer, and founder of one of China’s most prestigious audiophile recording labels, Rhymoi Music. As a producer, his records and musical works have won more than 180 awards and nominations, such as “American Independent Music Award”, “Global Music Award”, “China Gold Record Award”, “China Excellent Publishing Award” and “Chinese Music Media Award”. As the initiator and music director of the National Art Foundation project, Musical Map of China, Ye won the Best Musician Special Award of the China Gold Record Awards. This series of works has been added to the permanent collection of the National Library. He is further distinguished as the first Full Voting Member of the American Grammy Awards (The National Academy for Recording Arts and Science – NARAS) representing the Chinese music industry. Joshua Cheek (USA) For more than 25 years, Joshua Cheek has been engaged in every aspect of the music industry, from retail sales to Public Relations and Marketing Director for Naxos of America, including more than 70 published credits in all categories of music production, including several Award-winning and Grammy nominated recordings, including the multi-award winning album of world premieres works for choir and recorder, “The Nightingale”, Michala Petri’s critically acclaimed “Chinese Recorder Concertos”, triple-Grammy nominated “Transfigured Bach” and Song Zuying’s historic, Grammy nominated CD, “The Diva Goes to the Movies” Cheek has been a member of the National Academy of Recording Arts and Sciences (NARAS, The Grammys) since 2000, and has shepherded numerous artists, ensembles and labels through the Grammy process as well as other industry and cultural awards. Cheek is active as both a musical scholar and respected booklet annotator. He has provided texts for numerous recording labels, including Koch International, Naxos, hänssler CLASSIC, OUR Recordings and numerous texts for Rhymoi Music (瑞鸣音乐)(China), including texts for the Rhymoi’s lavish commemorative Olympic production “The Songs of the 56 Chinese Nationalities” sung by Tan Jing. This series is a free event to the public. It’s organized by CIAU and co-sponsored by the Almond 20th Century Club Library, the Cuba Circulating Library, the Hornell Public Library, the David A. Howe Library in Wellsville, and the Wimodaughsian Library of Canisteo, the Performing Arts Division of AU, and the Music Department of China University of Geosciences.

Please go to https://forms.gle/VY1168xUUFJPZKq97 or scan the QR code of the poster to register for this free event.